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Disney Parks and Resorts Chairman Tom Staggs Discusses MagicBands at All Things Digital Conference

Tom Staggs, chairman of Walt Disney Parks and Resorts, showed off its new high-tech system at the 11th D: All Things Digital conference. This is the most information we’ve seen released on the new MagicBands.

Mr. Staggs discussed the many possibilities that come with the MagicBands, including customized “Happy Birthday” messages for guests and interactive attractions.

(This video is 29 mnutes)

A few of Mr. Staggs Major Points: 

  • Disney’s park characters, including talking Mickey Mouse, will be able to know visitors names in advance of meeting them, even setting up specific meet-and-greet times for personalized encounters.

  • Restaurants, beginning with Be Our Guest in New Fantasyland, will allow advance ordering of food, ready upon arrival.

  • Guests will be able to design an It’s a Small World doll online at home, which will appear in the ride, popping up from behind decorations, while passing by, appearing along with a special message if guests are celebrating an occasion, like a birthday.

  • Ride times, fireworks and parade seating, and other attractions will be able to be reserved from home in advance using the My Disney Experience online system.

  • MagicBands will integrate with FastPass and PhotoPass systems.

  • Staggs hinted that the upcoming Disney Infinity console video game will interact with the MagicBand, though he noted he isn’t ready to make any official announcements.

  • Staggs emphasized the overall goal is not to convert all attractions to digital experiences,noting Disney’s parks are a 360-5 experience, meaning 360-degrees around guests using all five senses. He also said It’s a Small World as a digital ride would not be appealing, but attractions like that can be enhanced digitally.

What do you think about the new Magic Bands? Leave us a comment, we’d love to know what you think.

11 thoughts on “Disney Parks and Resorts Chairman Tom Staggs Discusses MagicBands at All Things Digital Conference

  1. Denise Battreal

    Amazing….. cant wait to see when they release this … it would also be awesome if they had gps location , in case a child gets lost

    1. John Donahue

      We have heard that they cannot necessarily track people specifically, but we are sure that if a child gets lost, these bands will aid Disney Security immensely!

  2. Amber S. Wallace

    I am so excited about the MagicBands! To be able to customize our WDW vacations with extras like that would be so amazing. I hope it all in place by the time we go in January!

    1. John Donahue

      There is so much that they COULD do, the possibilities are endless. We are super excited for them as well. We hope that you will be able to experience them when you visit! Have you booked your trip yet? If nto, I know of a great travel agency that can take incredible care of all your travel needs!!

    1. John Donahue

      While we appreciate the accolades, we will pass them on to Disney. We are a travel agency that does work with Disney, but we are not actually Disney. But we will pass on your comments!

  3. Dianne

    I would like to know where I can betta test one. It sounds interesting. I will be in Disney world in Oct. If I would be able to get one to test let me know. I’m very curious about it.

    1. John Donahue

      They are currently giving our credit card-style tickets to passholders and later, Disney will roll out the Magic Bands for park guests and passholders alike. There is no way to know when Disney tests them, it’s luck – you just have to be at the right park at the right time.

  4. Francine

    Whoa Baby!!!!! I’m soooo excited! That’d be great if it was in place when we go in September.


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